Eat My Lunch
Eat My Lunch is a purpose-driven business that uses a buy one give one model to provide lunches to hungry kiwi school kids, who would otherwise go without.
We have worked with Eat My Lunch since their inception to deliver a program of purposeful storytelling. They are a great example of a business having an impact on our people and the community. We collaborated with them to write their 2018 Impact Report
Forrest Winery came to Tomorrow Inc as they wanted to document their sustainability journey. As a locally owned winemaker, based in Renwick, Blenheim, winemaker and General Manager Beth Forrest was focussed on how to ensure they were leading the way in sustainable practises, setting achievable goals, and reporting the impact in a genuine and achievable manner.
We’ve helped Forrest to develop a framework that identifies the key domains for impact across social, economic and environmental pillars. We’ve supported them in setting up a system to establish goals and measuring the ongoing impact. We are keenly awaiting the publication of their inaugural sustainability report.
Business analysis consulting firm, Redvespa came to Tomorrow Inc with a corporate social responsibility initiative – they had written a book, Your Kingdom: A guide to health and wellness. They wanted to raise awareness of its Corporate Social Responsibility (CSR) program and the company’s commitment to young people.
Using a human-centred design approach, we helped the team broadened their awareness from CSR to social purpose. Rather than just launching a book, what if they could unleash potential in New Zealand’s youth through a better understanding of wellbeing? We helped the team to understand its core competencies and use them to create a compelling social purpose, and a ‘theory of change’ – a roadmap detailing inputs, activities, outputs and outcomes to make real impact with New Zealand’s young people.
Today Redvespa is leading the way with their ‘Good’ programing and B-Corp status.
McLaren Park Henderson South (MPHS)
MPHS wanted support with its social enterprise, which trades goods at the refuse and recycling centre. It had a broad group of stakeholders including volunteers, Council, experts from the circular economy, long-serving staff and new leadership. The task was to unite the group behind a shared social purpose and identity that they could clearly articulate and promote.
Through a facilitated workshop, we helped the team align their new venture with the values of the broader organisation, consider their core competencies and establish a unique value proposition.
The insights from the workshop were used to create an identity for their venture, Tipping Point. We helped them implement a program to communicate the new identity with communities and stakeholders, including brand identity, media relations and stakeholder meetings.
Heart of the City – Program Design
Heart of the City approached Tomorrow Inc because its members had asked it to help with the issue of begging in the central city. Heart of the City wanted to offer choices to the street community.
Using a human-centred design approach, we collaborated with community organisations and business to understand how we could best address the problem of begging in the city centre. Together we co-designed a pilot program that gave members of the city centre street community a weekly opportunity to spend the day doing meaningful, paid work with community organisations - and off the streets.
We helped HOTCV upscaling the program – a continuing example of agility, validation, implementation and commitment. The program has now been running for over two years and is a multi-prong partnership with HOTC, Auckland City Mission, Lifewise, MSD and community organisations.
Heart of the City – Impact Reporting
‘The impact we’re having is what we dreamed about’ – Heart of the City
Tomorrow Inc helped Heart of the City to co-design and implement the Street Guardians Program. A key output of the program is the delivery of an impact report for stakeholders and funders.
We worked with HOTC and stakeholders to assess the criteria for impact and ensure that priority data was captured and that the program delivered meaningful impact using both qualitative and quantitative methods.
In collaboration with community organisations, Auckland City Mission and participants we have created a methodology for assessment which enables our partners and funders to see the benefits of the program but more importantly ensure we are delivering impact to our participants and organisations.
Each quarter we write the impact report for HOTC and funders.
We were approached by Wattie’s to help them get people to choose Wattie's NZ grown by connecting them with quality fresh peas and educating on snap freeze. We helped develop a program of purposeful storytelling that highlighted the paddock to freezer process in less than 24 hours and celebrated the local growers. We collaborated with Wattie's to create a content plan that included writing and developing a video, to share with staff, supermarket teams, and consumers. Media stories and social media content supported the video.